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"To assist firms in the forest products industry to improve the management of their operations and the marketing of their products." |
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Center for Forest Products Marketing & Management |
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About Us |
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The Center brings together firms in the forest products industry, public agencies, and the Department of Wood Science and Forest Products at Virginia Tech. Cooperators also include other faculty members within the College of Natural Resources and the Pamplin College of Business and the USDA Forest Service scientists from the Northeastern and Southeastern Research Stations.
The study of forest products marketing has grown rapidly as forest products firms increase their emphasis on marketing as a source of competitiveness. The Center for Forest Products Marketing and Management was established to help these firms improve the management of their operations and the marketing of their products. Our mission is accomplished through educating market-oriented professionals for employment in the forest products industry, providing useful market research results, and offering continuing education for forest products industry professionals.
Distinctions · The Center is the largest program of its type in North America, both in number of students studying forest products marketing and management and in faculty members actively working in this discipline. · The Center is recognized as the leader in the area and graduates are in demand for employment. · Center faculty members are often asked to provide marketing and management expertise for domestic and foreign projects. |